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Marketing Services: Competing through Quality

by A. Parasuraman, Leonard L. Berry

ISBN 13: 9780029030790

Format: Hardcover (212 pages)
Publisher: The Free Press
Published: 30 Sep 1991
Other Format: Paperback

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Delivering Quality Service: Balancing Customer Perceptions and Expectations

by A. Parasuraman, Valarie A. Zeithami, Leonard L. Barry

ISBN 13: 9780029357019

Format: Hardcover (226 pages)
Publisher: The Free Press
Published: 19 Mar 1990

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Marketing Research

by A. Parasuraman

ISBN 13: 9780201502824

Format: Hardcover (898 pages)
Publisher: Addison Wesley
Published: 01 Mar 1991

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