Delivering Quality Service: Balancing Customer Perceptions and Expectations
by A. Parasuraman, Valarie A. Zeithami, Leonard L. Barry
ISBN 13: 9780029357019
Format: Hardcover (226 pages) Publisher: The Free Press Published: 19 Mar 1990
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Marketing Services: Competing through Quality
by A. Parasuraman, Leonard L. Berry
ISBN 13: 9780029030790
Format: Hardcover (212 pages) Publisher: The Free Press Published: 30 Sep 1991 Other Format: Paperback
Marketing Research
by A. Parasuraman
ISBN 13: 9780201502824
Format: Hardcover (898 pages) Publisher: Addison Wesley Published: 01 Mar 1991 Other Format: Hardcover
ISBN 13: 9780201060515
Format: Hardcover (845 pages) Publisher: Addison Wesley Longman Publishing Co Published: May 1986 Other Format: Hardcover